Join Mettlestate As A PAID MEDIA SPECIALIST

• Plan,execute, and manage paid media campaigns across Google Ads, Meta BusinessManager, and other digital platforms

• Definecampaign objectives, target audiences, KPIs, and budget allocation

• Continuously optimise campaigns to achieve performance targets (CPA, ROAS, CTR,CPL)

• Adapt design style depending on project needs: from bold and gritty for esports to clean and modern for platform or UI work.

• Use Google Analytics (GA4) to track user behaviour, attribution, and conversionperformance

• Setup and manage tracking (pixels, events, conversion APIs)

• Conduct A/B testing across creatives, copy, and landing pages

• Compile weekly and monthly performance reports with clear insights and recommendations

• Collaborate with creative, content, and sales teams to align campaign outputs

• Manage budgets effectively to maximise ROI and prevent overspend

• Support SEO initiatives through keyword insights and performance data

Requirements & Experience

• 3–5 years’ hands-on experience in paid media or performance marketing

• Proven experience managing campaigns across Google Ads and Meta Ads Manager

• Strong understanding of campaign optimisation, conversion tracking, and attributionmodels

• Experience working with GA4, reporting tools (Looker Studio, Power BI, or similar)

• Ability to analyse data and translate it into actionable insights

• Experience managing multiple campaigns and budgets simultaneously

• Strong attention to detail and organisational skills

Additional Platform Experience (Advantageous)

• LinkedIn Ads (B2B campaigns)

• TikTok Ads (short-form video and youth audiences)

• X(Twitter) Ads

• YouTube and video-based campaign optimisation

• Twitch or gaming-related platforms

• Programmatic/display platforms (e.g. DV360)

Qualifications

• Relevant qualification in Marketing, Digital Media, or related field

• Google Ads and/or Meta certifications are advantageous

• Demonstrable campaign results (case studies or performancedata preferred)

What We’re Looking For

• A performance-driven, analytical thinker

• Someone who takes ownership of campaign results

• Detail-oriented with strong execution skills

• Proactive and always looking to optimise and improve

• Comfortable working in a fast-paced, high-growth environment

• Passion or strong interest in gaming, esports, or youth culture