Your Gaming Solution
FORGED BY GAMERS. BUILT FOR BRANDS.
Mettlestate is South Africa's and Africa's largest gaming media and entertainment company.
We exist at the intersection of brand strategy and competitive gaming infrastructure, helping brands navigate the gaming landscape while empowering gamers across the continent through our owned platforms and properties.
We don't observe gaming culture.
We build inside it.
Brands We've Worked With
As the founder and MD of Mettlestate, Barry Louzada been in the trenches of South African esports since day one, building a platform where gamers, brands, and fans come together to level up the industry. From launching tournaments to securing game-changing partnerships, he's always looking for new ways to grow the scene and push the limits of what's possible. Mettlestate isn't just a company. It's a passion project that turned into something massive, and we're here to make sure we keep pushing the game forward.
"Esports and gaming is the greatest equaliser of them all. this passion that unites us translates to how we engage with brands. If you're looking for a passionate, engaged audience, we have it."
Our Journey into Gaming & Esports
METTLESTATE WAS FOUNDED
Mettlestate was founded with a vision to formalise competitive gaming in Africa.
SAMSUNG GALAXY CHAMPIONSHIP
Hosted the Samsung Galaxy Championship, the largest CS:GO prize pool in Africa at the time.
WESG QUALIFIERS
Hosted the World Electronic Sports Games qualifiers at Rush.
Mettlestate Joins Network X Group
Joined NetworkX Group, expanding capability across media, technology, and brand infrastructure.
INTERNATIONAL & NATIONAL ESPORTS TOURNAMENTS
Delivered the Mamelodi Sundowns Esports Championship and the Intel Africa Masters, Africa's largest cross-continental CS:GO tournament.
Kasi Flare & Varsity Esports
Launched Varsity Esports and Kasi Flare, expanding grassroots and competitive pathways across markets.