As the founder and MD of Mettlestate, Barry Louzada been in the trenches of South African esports since day one, building a platform where gamers, brands, and fans come together to level up the industry. From launching tournaments to securing game-changing partnerships, he’s always looking for new ways to grow the scene and push the limits of what’s possible. Mettlestate isn’t just a company—it’s a passion project that turned into something massive, and we're here to make sure we keep pushing the game forward.
"Esports and gaming is the greatest equaliser of them all. this passion that unites us translates to how we engage with brands. If you’re looking for a passionate, engaged audience, we have it.”
Barry Louzada - Founder & CEO
