Ignite your brand through gaming

In a crowded landscape where attention is scarce, brands must win the battle for relevance and attention. Traditional tactics are losing impact, making Branded Gaming Experiences (BGEs) invaluable.

About Mettlestate

Mettlestate specialises in creating Branded Gaming Experiences (BGEs).

About
Our Mission

Our aspiration is to become the undisputed leader in shaping and driving the African esports scene, empowering brands to win the battle for relevance and attention.

Unlock the Power of Gaming with Mettlestate

Africa's esports market is booming, offering brands a blue ocean of potential for connecting with a valuable demographic. Mettlestate can help your brand take advantage of this unique opportunity through specialised Branded Gaming Experiences and innovative solutions.

Our solutions

Creating your brand's legacy across all digital touchpoints

Digital Media Packages
Digital media packages

Advertise on our gaming platform to reach a highly engaged audience.

Activations
Activations

Mettlestate can create and manage branded gaming experiences tailored to your brand's objectives.

Sponsorship opportunities
Sponsorship opportunities

Sponsor existing properties or create custom experiences at sponsored events.

Brand video

Unlock new avenues for brand growth

Our squad

Your industry experts

Team Member
Barry Louzada
Managing Director and Founder
Team Member
Kirsty McLeod
General Manager
Team Member
Jonty Coertzen
Chief Technology Officer
Team Member
Carly Twaddle
Operations Manager
Team Member
Tina Millar
Brand Manager
Team Member
Arie van Deventer
Head of Design
Team Member
Jayson van Kerckhoven
Video Production Lead
Team Member
Justin Nel
Head of Tournament Admin
Why choose us

The power of branded gaming experiences

Competitive advantage

Gain a competitive advantage through Branded Gaming Experiences. We can help you achieve authentic engagement, targeted reach, and an enhanced brand image.

Unique opportunity

Mettlestate's powerhouse platform creates a unique opportunity for brands to stand out. We can help you cut through marketing saturation in a blue ocean of potential.

Established expertise

Leverage Mettlestate's expertise and leadership to access the right audience and develop impactful marketing strategies.

Stay relevant

Partnering with Mettlestate keeps your brand at the forefront of innovative marketing strategies within the African esports space.

Your Brand in Gaming
ActivationsEsportsDigital MarketingContentGamificationBroadcastsActivationsEsportsDigital MarketingContentGamificationBroadcastsActivationsEsportsDigital MarketingContentGamificationBroadcasts
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Mettlestate
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Incredible Connection
Incredible Connection
Intel Africa Masters
Intel
Boogie
Vodacom
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Global Clients

Clients we have worked with

ROG
Disney +
Doritos
QVWI
Paramount
Incredible Connection
Intel
KFC
Mamelodi
Netflix
Predator
Redbull
South African Football Association
Nickelodeon
Debonairs
Puma
MTN
Samsung
Urban X
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Contact Us

Partner with us to start your journey towards authentic brand engagement and success in the African gaming & esports market

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